ROI MONITOR
Transforming Marketing Efficiency & Profitability with AI-Driven ROI Measurement
ROI MONITOR is a groundbreaking AI-powered solution that enables marketers, investors, and business leaders to finally measure the real profitability (ROI) of their marketing efforts, connecting every campaign directly to business results.
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What is ROI MONITOR?
ROI MONITOR is an AI-powered marketing ROI measurement platform that finally solves the industry's biggest problem: proving the real business impact (the ROI) of marketing investments.
Billions are wasted in marketing every year, and traditional analytics fail to measure true ROI. ROI MONITOR is a breakthrough solution, that connects marketing investments directly to financial results using causation-based attribution instead of outdated correlation models.
Set Up a DemoThe Benefits
Projects And Campaigns' ROI
ROI MONITOR enables users to accurately measure the true economic impact of both individual projects and larger marketing campaigns composed of multiple projects.
Read MorePre-Investment Validation
Users can determine whether their projects will be profitable, assess their commercial viability, and ensure a balanced budget allocation before making any investment.
Read MoreCausal Attribution Model
An AI-driven big data analytics model identifies all the factors that influence customer decision-making within specific product or service categories and target markets.
Read MoreROI Evaluation
Measure the actual economic return of projects and campaigns after execution, determine their opportunity cost, and generate comparable metrics across various project types.
Read MoreHow Does ROI Monitor Work?Â
Discover how ROI MONITOR transforms marketing investments into measurable business growth. This tutorial walks you through the platform’s key functionalities—from campaign setup and project management to pre-investment validation, real-time data collection, and post-investment ROI analysis. See how AI-driven insights help marketers optimize budget allocation, measure true economic impact, and drive strategic decision-making. Ideal for businesses seeking data-backed marketing efficiency and investors exploring a high-growth SaaS opportunity in the MarTech industry.
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Projects and Campaigns' ROI
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Accurate Measurement: Empowers businesses to track the true economic impact of individual projects or full marketing campaigns.
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AI-Driven Clarity: Uses data-backed insights to deliver a transparent understanding of return on investment.
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Causation-Based Analytics: Removes guesswork by showing how marketing dollars directly drive business growth and profitability.
Pre-Investment Validation
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Predict project profitability before committing funds
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Ensure a balanced budget allocation across marketing initiatives
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Avoid unnecessary marketing expenses and optimize resource allocation.
Causal Attribution Model
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AI-driven analysis of real factors affecting consumer decisions
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Eliminates misleading correlation-based results
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Provides deep market segmentation insights tailored to specific product/service categories.
ROI Evaluation
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 Post-investment analysis to measure true ROI
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Identifies the opportunity cost of different marketing efforts
- Generates comparable metrics across various project types for better decision-making.
Testimonials
Pablo CĂłrdoba
Former Marketing Director Kellogg’s USA
“Thinking in marketing in terms of its direct and accountable contribution to the P&L of the business is not a common practice. Having a company …, that helps you do it and, furthermore, to achieve marketing accountability in cash, is really exceptional”
Rafael SolĂs
Communication & Stakeholders Director EDP Renewables
“(Marketing Impact)…and Pablo Turletti’s value driven management model became a milestone for EDPR not only to evaluate the actual return on investment, but also to generate an aligned, segmented, and organized relationship management with our stakeholders”.
Bernardo De Vicente
Group Chief Sales & Marketing Officer at Virgin Active
“A very interesting system to define, structure, and measure the return of marketing investments. A new and pragmatic vision about one of the fundamental aspects of marketing investments strategic planning”
